Casablanca: Ikea pop up shop in AnfaPlace

IKEA wants to reach more people.

The Moroccan subsidiary of the Swedish furniture giant is preparing to a temporary pop-up shop in the shopping centre to launch AnfaPlace. This pop-up shop will be open for a certain period and will then close.

H24info indicates that the opening of the store in the next few days is planned. IKEA Morocco hopes to come closer to the consumer in the economic metropolis of the Kingdom. The furniture giant believes that the current store in the industrial area of Zenata is impractical for the purchases, due to the relatively large distance from the city centre of Casablanca.